Diverse, talented Creators with a wide variety of skill sets
Diversity
Creators are diverse in every sense of the word, including 59% non-white Creators.
Media focues
Creators are skilled in short-form UGC video, photography & product reviews.
Channel focuses
Creators specialize in Meta, TikTok, YouTube, Pinterest & Amazon.
Demographics
Creators vary across ages. 58% millenial & 35% Gen Z.
Content is 100% yours in perpetuity
Wave goodbye to the empty hours spent sourcing UGC, lock in global rights in perpetuity to the content you generate, and proactively set Creator compensation to avoid awkward negotiations. Cohley handles the heavy lifting so you don't have to.
Specify exactly what content you need with Creative Briefs. Lean on Finn, your AI collaborator, to set creative instructions based on your brand and use case. Let us make sure your content is right the first time.
Creator Vetting helps you find the right match. Discover Creators based on content creation skills, social analytics, demographic data, and customizable first party creator data.
Remove back and forth negotiations. Take generating invoices off your to-do list. Creative Management tools take care of the busy work and make you more productive.
You've received your first bundle of assets. Now, let's activate it across your digital channels. Optimize ad performance, leverage our integrations to push your product reviews to your website, and more.
Track your content's social performance with Performance Metrics. Access engagement metrics and audience demographics to zero in on the content that best resonates with your customers.
How is Cohley different from an agency or network of creators?
Cohley is a visual content generation platform that doubles as your new all-in-one creator management solution (payment, chat, content generation, licensing – all using first party creator data.) Whether you’re looking for visual content to help tell your brand’s story or searching for more creative to test in your ads and improve your conversion rates, Cohley’s platform connects you with a wide array of diverse creators who are ready to provide the content you need to deliver transformational value to your brand.
What types of content can I generate on the Cohley platform?
Cohley helps brands generate photos, videos, and e-commerce product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, website creative, PDPs, Amazon and more. The use cases are endless because you’ll have content usage rights in perpetuity across all channels.
What is the process to receive the assets? How long does it take?
1. Launch a Brief Think of this as a job posting for creators outlining the content you're looking for.
2. Select the Creators At Cohley, the creators come to you. Choose from our pre-vetted content creators who are applying to work with your brand. 3. Receive Content Once creators receive product, they'll generate content based on what you've outlined in your brief. You’ll have usage rights to all submitted content in perpetuity.
While you can see content as soon as 4 weeks from brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.
Is Cohley an Influencer Platform?
Cohley is first and foremost a content generation platform. While we do have creators in the platform with influential follower counts, we believe that leveraging creators for their content and creative abilities is a more impactful strategy for reaching potential customers. The ROI potential from leveraging UGC to increase your marketing and ad performance can be far greater than the reach from a one time social post. That’s why you have usage rights in perpetuity to all submitted content.
What types of brands use Cohley?
We've helped disruptor brands like Imperfect Foods, Rhone, and Harry’s, all the way up to heritage and Fortune 500 companies like CVS Pharmacy and Unilever generate content at scale.
Typically, consumer brands with a focus on eCommerce (D2C or retail) and have 15+ products are a great fit for Cohley.
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