As entrepreneurial hustlers, the husband and wife team of Sachin and Tulsi launched Any Baby in 2019 to bring quality, transparency and expert design to the forefront of baby clothing and on-the-go lifestyles. Sachin and Tulsi were dedicated to growing the Any Baby business with their Smartsie product launch and they knew that scaling the right content and driving brand awareness for their new product was a crucial part of a successful launch and continued growth. However, as a small two person team still working their full time jobs outside of Any Baby, the couple didn’t have the bandwidth or budget dedicated to in-house management of their content and influencer efforts. The biggest growth initiatives they needed help with were:
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CONTENT GENERATION: Filling their Shopify store with professional photography, UGC photo and video with diverse babies and parents
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INFLUENCER PARTNERSHIPS: Generating brand awareness and impressions, targeting mothers specifically
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AD PERFORMANCE: Testing digital ads and optimizing them with high-performing content