How Biaggi's Products (and Content!) Succeeded in Folding Small, Yet Packing Large


The Challenge

Biaggi Luggage has come a long way since CEO Stephen Hersh was featured on Shark Tank back in 2014. Their mission is to help all travelers pack as efficiently as possible while maintaining great style. Yet, producing enough content to speak to the diverse needs and lifestyles of all travelers was a costly challenge. Stephen and Co. had gone the traditional route and paid thousands of dollars for photo shoots in the past. While they had control over the content, they found that the shoots didn't provide them with enough variety. Biaggi needed to find a way to produce high quality, diverse content at lower costs.


The Solution

Stephen and the Biaggi team turned to Cohley's network of creators. Through the Cohley Content Platform, they were able to choose a variety of creators to work with, from moms to travel bloggers. Working with a diverse array of Cohley Creators offered Biaggi the opportunity to generate great content that featured their products creatively all around the world.

Instead of paying thousands of dollars for professional photo shoots as they had in the past, Biaggi garnered organic content from Cohley Content Creators to generate the variety they needed at a fraction of the cost. Through their Cohley campaign, they generated over 200 strong photos of Biaggi's products creatively featured around the world. 

Iā€™m really happy with how this Cohley campaign went. We generated a ton of great photos for each product on the site and we kept our costs low. We also have enough content to refresh the site and show visitors fresh looks when they come back and visit.
— Stephen Hersh, Biaggi

The Results

Biaggi was able to generate over 200 great photos of their products featuring all kinds of travelers. They built a vast library of lifestyle content they could tap anytime, and they got way more value out of each piece of content. Edited semi-professional photos typically cost north of $50, yet Biaggi's cost per photo was $6.85, an 86% decrease in cost per asset! Not only did they generate a ton of amazing, diverse lifestyle photos featuring Biaggi products in a variety of settings, they also saved a remarkable amount of money in the process by working with Cohley.

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