Hi All! This episode was a fun one to record, mostly because Vicki is super entertaining to listen to and has a really great perspective on the influencer marketing space. On the one hand, she talked about how valuable repurposing the content that influencers create is for Nau. On the flip side, she also talked about how influencers don't have to perfectly match the brand's aesthetic; If there's a piece of them that's consistent with Nau and they think they can create great content that fits their personal brand, she really lets influencers run with it.
We hope you enjoy the episode, thanks for listening!