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Cohley Blog

Stay up on the latest industry news and trends and gather tips and tricks that you can apply to your own content strategy.

The Risks of Cutting Marketing Spend: How Slashing Budget Will Affect Market Share

Explore the risks of cutting marketing spend and how it can have substantial consequences for brands, particularly in terms of losing market share. This article will help you understand the benefits of maintaining marketing spend during recessions and investing in loyalty programs, and the critical importance of understanding the risks of cutting marketing budget.

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