Skip to content

The Challenge

Though evergreen content—or year-round content—is typically the primary pillar in a marketer’s content strategy, the value of seasonal content has far-reaching benefits. Seasonal content doesn’t stay relevant for as long as evergreen content, but its peak relevance is much higher. Using seasonal content in website creative and ads allows brands to better connect with their customers and their needs throughout the year targeting key purchase intent periods.

CVS Pharmacy needed to target key products and initiatives for seasonal campaigns throughout the year and turned to Cohley’s Fully Managed Services to supplement their overall seasonal marketing initiatives. Working directly with CVS Pharmacy’s PR and Marketing agency partners, Cohley’s Fully Managed Service executed everything from campaign ideation, to creator communication, to campaign execution and reporting.

The Solution

By working with Cohley, CVS Pharmacy was able to generate growth in social impressions through Cohley Creator posts, while simultaneously gaining licensed rights to all Creator-generated assets in perpetuity. This allowed CVS Pharmacy to easily repurpose the content across their own organic social channels + paid social ads without having to worry about negotiating content rights or limited usage rights. The ability to seamlessly repurpose their content sealed the deal in making sure that they were getting the most return on their investment possible.

All the Little Things for Easter

Mother’s Day in Quarantine:
Digital and Printable Cards

Cold and Flu Season: Sick Care to Self Care

Dashing to the Stores

Two Birds with One Cohley Campaign: Authentic Content and Asset Rights

By working with Cohley, CVS Pharmacy was able to generate growth in social impressions through Cohley Creator posts, while simultaneously gaining licensed rights to all Creator-generated assets in perpetuity. This allowed CVS Pharmacy to easily repurpose the content across their own organic social channels + paid social ads without having to worry about negotiating content rights or limited usage rights. The ability to seamlessly repurpose their content sealed the deal in making sure that they were getting the most return on their investment possible.

Organic Social

Screen+Shot+2020-09-11+at+6.07.04+PM
CVS+Pharmacy+Holiday

Sponsored Influencer Posts

Screen+Shot+2020-09-11+at+5.42.31+PM
Screen+Shot+2020-09-11+at+5.42.01+PM
Screen+Shot+2020-09-11+at+5.42.57+PM
Screen+Shot+2020-09-11+at+5.49.07+PM

Paid Social

CVS+Holiday+FB+Ad+2
CVS+Holiday+FB+Ad

Need content for seasonal campaigns? Let's talk!