As a luxury bedding and home essentials brand, Sijo Home knew that content generation was important to its overall marketing strategy. The wide array of diverse SKUs on their site ranging across bedding, sleepwear, candles, essential oils, and more presented them with several logistical challenges. First, they wanted an easy way to give creators the freedom to pick the items that would resonate best with their personal style and followers. Second, they needed an effective way to reduce the often elongated back and forth communication process for finalizing which products were selected. Third, they needed a way to accurately tag the products that ultimately ended up being selected.
In short, Sijo Home needed a streamlined way to customize product shipments to creators without taking up the bandwidth of the marketing team.