Tenikle, the portable octopus phone mount, started out as a product funded via Kickstarter. The versatility of this innovative product allows it to bend and shape into a selfie stick, tripod, car mount, tablet mount, and beyond, making it a product ideal for a wide range of target consumers.
Being a small team, the Tenikle crew’s bandwidth didn’t allow for constant new content generation, meaning all of the creative used in ads and on social channels was recycled content from the original Kickstarter campaign.
Even though Tenikle had been featured in BuzzFeed, Mashable, Business Insider, and beyond, the team saw the effects of ad fatigue, resulting in stagnant ROAS across the board.