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The Challenge

It’s no secret that the holidays are a critically important time for brands across every vertical. Yet every year, companies get caught up in the day-to-day, and before they know it, it’s mid-December. Whether you’re looking to draw in new clients, promote a new launch, or show appreciation for a loyal customer base, preparation is a must. OLLY, the iconic supplement brand, wanted to leverage Cohley to generate their holiday assets in advance.

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The Solution

With the holidays quickly approaching, OLLY needed to proactively generate tons of vibrant, on-brand holiday content—and fast. They wanted to feature this content across their social media channels and in ads starting December 1st.

To do so, Cohley Smart Matched OLLY with a curated selection of micro-influencers whose content embodied the brand’s colorful, playful aesthetic.

Within three weeks of launching their holiday campaign, the OLLY team had approved over 80% of the submitted photos and amassed more than enough content to meet their demands throughout the holiday season.


Cohley enabled us to source great content that was engaging and on brand during the busiest time of the year. We appreciated how quick and easy the process was of accepting creators and reviewing content and especially loved the ability to talk to the influencers directly for any edits or comments. The Cohley team was also really responsive and helpful whenever we needed them. Excited to continue working with Cohley on future campaigns.
— Carly Dunklin, Communications Manager @ OLLY


In summary

By working with Cohley, OLLY was able to proactively generate content for the upcoming holiday season in a cost-effective manner. Cohley was able to facilitate a quick turnaround time without compromising the content quality, and key retail partners like CVS even reactivated their assets!

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