Georgia-based PeachSkinSheets needed to generate a lot more content to meet their growing marketing needs. On top of that, they also needed to start generating the types of content that would relate contextually with a Millennial audience, which had been an audience that they’d struggled to gain significant traction with.
PeachSkinsheets x Cohley
Cohley helped match PeachSkinSheets with influencers in unique demographics to test different messaging and products. Specifically, they tested messaging with Millennial influencers whose audiences were predominantly Millennial, resulting in over 4 million impressions across 70 posts. Additionally, PeachSkinSheets was able to generate over 515 actionable content pieces to use across all digital channels.
By working with Cohley, PeachSkinSheets discovered that Millennial influencers do a great job featuring their products and vision while also reducing their cost per image. These findings has helped PeachSkinSheets focus heavily on their Millennial influencers efforts as well as their ability to generate additional content.
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