PeachSkinSheets Cozies Up to Millennials
Georgia-based PeachSkinSheets needed to up their content generation to meet their growing marketing needs. They wanted content that would speak to their current audience, but also some content tailored to reach Millennials, an audience they’d been struggling to gain significant traction with.
Cohley helped match PeachSkinSheets with a variety of Cohley Creators who had strong Millennial followings. PeachSkinSheets was able to test different messaging and products with the Millennial audience, generating 70 posts and 4M impressions to test out which content works best with the elusive Millennial generation.
PeachSkinSheets generated over 515 high quality assets working with Cohley Creators. Cohley's influencers were able to successfully feature PeachSkinSheets' products and vision. Plus, they reduced their cost per image by 23%. Working with Millennial influencers helped PeachSkinSheets to better understand the Millennial audience and they now have a library of Millennial-focused content to pull from for all their marketing needs.