When Performance Matters for both Activewear and Content
Since 2009, tasc Performance has been a leader in the innovation and reinvention of performance apparel. Over the last ten years, tasc has exponentially expanded its collection of women’s activewear and men’s “athleisure” and they’re not planning on slowing down anytime soon. To showcase its diverse range of products and overall appeal to all genders, the tasc team needed a content engine to help populate its social channels and improve ad performance.
To help achieve their lofty content goals, tasc Performance used Cohley’s Smart Match™ technology to identify top creators according to specific criteria: Male and female content creators who live highly active, adventurous lifestyles. The team then sent these creators products from the men’s or women’s collections and had creators feature their products in a variety of settings.
Throughout the course of the campaign, tasc accumulated over 200 high quality photos that showcased the brand’s versatile product line, and they’ve since reactivated these photos both in ads and across social media channels. With the cost per photo coming out to $8.65, tasc saw immense cost savings. The industry average for an original, branded photo is $75+ per photo.
By leveraging Cohley's extensive network of creators, tasc Performance was able to acquire a content library of on-brand lifestyle content to promote both its men’s and women’s line. The diversity of settings featured in each piece of content helped highlight the brand’s versatility, and the entire content library was generated at a fraction of the cost of a professional photoshoot.
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