Introducing Finn Agent
Reviews applications, messages creators, and more — so your team can focus on the strategy behind it.
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We've been building toward Finn for a long time.
Cohley has spent years building the data foundation AI in our category actually requires — 500+ metadata attributes per asset, every brief and approval and rejection feeding back into a system that gets sharper the more a brand uses it. That work doesn't show up in a demo. It's what makes the difference between AI as a feature and AI as the thing that actually changes how marketing teams operate.
That work is what Finn runs on.
A quick distinction, because the market is collapsing the language: chatbots answer, co-pilots suggest, agents act. Finn is the third category. You tell it what you need in plain language and it executes — vetting creator applications against your brand's criteria, messaging creators at scale, processing reimbursements in bulk, answering any platform question instantly. Your team stays in control of every decision that matters. Finn handles the execution that doesn't.
That distinction is the entire point.
Enterprise marketers have spent a decade being asked to run more briefs across more channels with the same headcount. The constraint has never been strategy. It's been clicks — reviewing 200 applications one at a time, sending the same message 50 times, processing reimbursements that don't require a single strategic thought. Finn ends that.
Where it compounds is in the learning. Generic AI produces generic output. Finn learns from every action your team takes and gets sharper inside your specific environment. It understands what "on-brand" means for you — not for the average. That's what turns Finn from a cost-saver into a strategic asset.
Finn is the first step, not the destination. Our vision at Cohley is to be the AI-native operating system for creator-driven content — the layer where authentic content gets generated, managed, measured, and activated across every channel a brand runs. Finn is how marketers interact with all of that through conversation instead of clicks. There is more coming behind it.
Two things are colliding right now: AI-generated content is flooding every channel, which makes authentic creator content more valuable than ever. And the volume of work required to manage that content keeps compounding while team sizes don't. The brands that solve for both will take share. The ones that don't won't.
We built Finn for the brands solving for both.
Ready to try it out? Grab a demo with our team.