How to Incorporate Influencers Into Your Brand's Holiday Strategy

We all know that the lucrative holiday season is also the busiest time of year for ads and branded content, so how do you break through the noise? Winning holiday content marketing strategies have evolved from spending enormous budgets on broadcast ads and creative agencies to engaging audiences through more organic, user-generated content.

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Tom Logan
One Tag, Three Characters, Say it and I'm Sold: #ad

There's a paradox to connectivity: as much as we're now tuned into each other's lives through social media, they are the lives we want to showcase and not necessarily the lives we already live. Users follow the stories of influencers and social media personalities for their expertly curated visual aesthetic, backed by the assurance that the human on screen is an opinionated and decision-making being. Whoever this person is, he or she may juggle a growing family resembling one's own, or supplement a witty fashion blog with a collection of daily outfit photos. Someone's wildly adventurous, sepia-toned life is addicting to look at during my morning commute and dull moments in conversation; this is the world of influencers.

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Tom Logan