Voice of the Shopper

Today's consumers largely rely on word-of-mouth and peer validation to make buying decisions. Our Voice of the Shopper offering leverages text and video reviews from real customers to help brands implement a powerful, always-on strategy that leads to sales lift and higher conversion rates on product pages. It's not your polished social video.
How it works

Bring The Voice of the Shopper to your checkout experience.


Cohley recruits reviewers to create a curated community of consumers for your brand.
Reviewer recruitment, communication, and education
Data gathering and comprehensive product feedback


Reviewers generate real text and video reviews and share product insights through surveys.
Video, photo & text reviews
Usage rights in perpetuity


Cohley reports sales lift, search rank, conversion rates and overall ROI to measure impact.
Measure critical KPIs and overall ROI
Improve retail scorecards and gather deep insights
Why Voice of the Shopper?

Consumer behavior has evolved.

Total ecommerce spend has skyrocketed, with the industry seeing 55% growth since '20. 95% of consumers now say that peer advice and product reviews influence their purchase decisions. With Voice of the Shopper you'll boost brand authenticity with ratings, reviews, and testimonial videos. It’s your secret sauce to sales lift, conversions, and search rank.

Old way

Static product pages, studio photos only, minimal and/or outdated product reviews.

New way

Product pages that are dynamically updated to incorporate performance insights and sales data, video testimonials from authentic consumers, and product optimized for conversion.

Why brands need text & video reviews

Whether you have a team of 20 or 2000, our shared team inboxes keep everyone on the same page and in the loop.
Improves SEO
Increases on-site engagement
Caters to today's more visual consumer
Heightens consumer confidence

Why video reviews perform so well

An all-in-one customer service platform that helps you balance everything your customers need to be happy.
They're authentic
They help inform page visitors
They're interactive
The create trust and connection


Questions about Voice of the Shopper? You've come to the right place.
What's included in Voice of the Shopper?
Cohley's Managed Services include (1) reviewer recruitment, communication, and education, (2) consumer community building and surveys, and (3) insights, reporting and survey results.
Does my brand retain usage rights to assets generated with Cohley?
Yes. You have usage rights in perpetuity to text and video reviews.
How does Voice of the Shopper help my brand?
Voice of the shopper supports retail partnerships, powers successful product launches, and optimizes web content.
Is Cohley an Influencer Platform?
Cohley is first and foremost a content generation platform. While we do have creators in the platform with influential follower counts, we believe that leveraging creators for their content and creative abilities is a more impactful strategy for reaching potential customers. The ROI potential from leveraging UGC to increase your marketing and ad performance can be far greater than the reach from a one time social post. That’s why you have usage rights in perpetuity to all submitted content.
What types of brands use Cohley?
We've helped disruptor brands like Imperfect Foods, Rhone, and Harry’s, all the way up to heritage and Fortune 500 companies like CVS Pharmacy and Unilever generate content at scale.Typically, consumer brands with a focus on eCommerce (D2C or retail) and have 15+ products are a great fit for Cohley.