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Voice of the Shopper

Today's discerning consumers rely on other consumers to make educated buying decisions. Voice of the Shopper is NOT your polished social video. Real text and video reviews helps brands implement a powerful, always-on strategy that leads to sales lift, higher conversion rates on brand and retail product pages. 
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Cohley recruits reviewers to create a curated community of consumers for your brand.
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Reviewers generate real text and video reviews and share product insights through surveys.
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Cohley reports on sales lift, search rank, conversion rates and overall ROI to measure impact.

What's included in Voice of the Shopper?

Cohley's Managed Services include: 
  • Reviewer recruitment, communication, and education
  • Consumer community building and surveys
  • Insights, reporting and survey results

  • Usage rights in perpetuity to text and video reviews

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Collage featuring a user-generated content photo of a smoothie product alongside an illustration of a product review, set against a sky blue abstract blob background.m

Always-on Strategy

Product pages are living, breathing organisms. 
  • Old Way: static product pages, studio photos only
  • New Way: dynamic product pages, consumer testimonials, frequency and recency of real reviews

How does Voice of the Shopper help my brand?

  • Supports Retail Partnerships
  • Powers Successful Product Launches
    Optimizes Website Conversion
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