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Product Launches

Great performance requires great content

Marketers and Ecommerce pros know that well coordinated, successful product launches are imperative. Cohley supports product launches by driving awareness via influencers, helps optimize product pages for conversion with product reviews and testimonial videos, and we make it easy to generate high-quality creative to support paid and organic social.
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With videos

Increase performance across channels with user-generated videos.
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With photos

Drive awareness with user-generated and professional photos.
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With reviews

Capture demand with product page reviews and testimonials.

Proactively generate product reviews

Launch new products with 50+ product reviews and dodge an entirely avoidable 30%+ negative impact on conversion rates.
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Channel specific content to drive conversions

Generate assets that are diverse in every sense of the word: People represented, geography and asset type, and highlight product use cases to ensure that key digital channels are optimized for conversion. Hemp Black leaned on Cohley to populate their site with great, information-packed product reviews and beautiful hi-res photography to launch their new product line.

Generate awareness via Influencer posting

Leverage talented influencers to create awareness for product launches. A notable 41% of marketers regard influencers as the most effective channel to generating awareness, and it's a table stakes component of leading consumer brands’ go-to-market strategy.

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Case study

How Hemp Black launched a product with Cohley

Hemp Black is a fast-growing brand that needed a way to generate high-quality content for their new product launch. They turned to Cohley to help them produce professional photography, product reviews, and other marketing assets.
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