Consumer Insights

Make better decisions with bespoke consumer insights

Great Insights take the guesswork out of marketing. Generate original, brand-specific consumer studies to define messaging, audience and strategy.
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A person feeds a treat to a brown, white, and black dog.A woman smiles as she stands at a kitchen counter and flips a pancake cooking on a portable electric stovetop device.A man and woman walk along a sidewalk holding hands, each wearing baseball caps.A person displays a number of Ruiz Foods frozen burritos on a table.
Why run surveys with Cohley?
"The comfort of knowing someone with proven work in consumer research allowed us to be confident in the results of the surveys. Having the work done by a third party ensured that there were no leading questions that confirmed our bias, and instead gave consumer opinion results. Plus, the analysis done after the survey was presented in a clear, easy reading manner that was able to easy incorporate into our own internal presentations."
Kate Hill
Marketing, Boiron

Why Cohley Consumer Insights?

A vast consumer network, strategic approach, and research experience set Cohley Consumer Insights apart.

Consumer network

Cohley connects brands with thousands of digitally native consumers eager to share feedback.
Our network is backed by deep profiles beyond demographics - interests, shopping habits, etc.
Brands can follow up and track across studies for richer understanding.

Connection to content strategy

Our consumer insights team collaborates with digital content experts to seamlessly integrate insights into strategy - under one roof.
Ensuring consumer studies immediately impact your brand's content, optimizing messaging, hooks, concepts to resonate with your audience.

Agile yet bespoke

Our network empowers agile research backed by full service and 20 years of expertise.
Partnering with Cohley means bespoke studies tailored to your objectives, delivering in-depth insights and actionable recommendations for your brand.
Tablescape with an assortment of Ruiz foods, including empanadas, tacos, enchiladas, burritos, and taquitos, arranged on decorative plates.

How Ruiz Foods Transformed Frozen Food Branding Through Content Engineering

Ruiz Foods worked with Consumer Insights to secure a holistic profile of where they sit in the Frozen Foods ecosystem.
Read case study

Content sentiment

Zero in on the messaging that motivates your target customers to purchase.

Product feedback

Uncover detailed product metrics such as likes, dislikes, motivators, and barriers.

Usage & attitudes

Better understand your category with consumer trends, habits, and purchase intent.

Brand loyalty

Track key metrics such as brand opinion, NPS, purchase frequency, brand loyalty, and values.

Consumer segmentation

Define and prioritize customer personas in your vertical that underpin your content strategy.

Learn more

Learn more about how Insights can help your brand build data-backed strategy.
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Examples

Key questions, answered with data

Read real strategic questions we've answered for brands with Consumer Insights.
Question

"What motivates our customers?"

- Fast casual restaurant brand
What we found
Insight
Highlight meal customization, high quality ingredients, healthy menu options, quick & efficient ordering, good value, clean locations.
Insight
Generate content in each of these 4 buckets to cover different motivators to order food: Don’t feel like cooking, saves me time, craving a specific food, want to treat myself.
Insight
“Real ingredients, real food” and “Nourishing, delicious meals made from scratch” are motivating.
Question

"How can we market to Millennial consumers?"

- Laundry brand
What we found
Insight
Millennials like to shop for vintage clothing at thrift stores, etc. Your brand can provide a needed refresh for previously worn clothes.
Insight
Tend to not trust their washing machine and scrub tough stains out by hand. Brand can save you time & energy, do hard work for you.
Insight
Certain stains (grass) do not resonate. Create content featuring more relevant stains such as pasta, coffee, cooking.
Question

"How can we best market to our target consumer?"

- Plant-based yogurt brand
What we found
Insight
Healthy, High Quality Ingredients, and Good Source of Protein are important attributes to target audience.
Insight
No compromises,crave-worthy, when you eat well, you feel better are broadly motivating messages.
Insight
Your target audience is most concerned about quality ingredients + health benefits. Use descriptors such as artisanal and crafted when positioning your product for them.
Question

"How can we reach different audiences?

- Mouthwash brand
What we found
Insight
Entice Non-Users with alcohol free / gentler experience or demonstrate teeth whitening.
Insight
Encourage younger users to rinse at night and older users to rinse in the morning to increase use.
Insight
Competitor users are unsatisfied – lure them with your alcohol-free ingredient story, gentle experience, and attractive packaging.
Question

"What hooks will attract different ages?"

- Beverage brand
What we found
Insight
18-24 year olds are especially taste driven. Helping to kick their addiction to sodas will be motivating. Highlight your many flavors.
Insight
Daily hydration challenges will tap into younger consumers’ competitive nature.
Insight
35+ year olds are health conscious and will respond to functional benefits as well as ease of use and convenience. Feature your innovative water bottle.

Reports

Unlock original industry-wide studies on consumer behavior, made publicly available by the Cohley Insights team.
Unlock reports
Food & bev shoppers
Get report
Haircare shoppers
Get report
Makeup shoppers
Get report
Pets shoppers
Get report
Home goods shoppers
Get report