Organic social is a powerful way to build brand trust, engage with your community, and drive sales. It's critical to both the "Discovery" and the "Consideration" stages of the traditional funnel. Cohley helps brands generate the visual content they need to feed their social calendars and create genuine connections with their target audiences.
Different social channels require different video formats, aspect ratios, durations, and quality. You’ll want more elevated professional videos for Amazon ads, whereas Creator-driven video that’s native to the platform performs 7x better in TikTok ads. The content strategists at Cohley will ensure that you’re prepared to conquer every acquisition channel that you're prioritizing.
TikTok
Generate video for TikTok Shops and the For You Page.
Instagram
Generate video and photos on Instagram Reels and Explore.
Amazon
Generate video and photos for Amazon Posts and Inspire.
Engage and retain more consumers
57% of consumers say they are more likely to buy from a brand that they follow on social media. Stay top-of-mind by having the necessary assets your team needs to post consistently across key social channels
Drive more site traffic
93% of Gen Zers shop on social media at least once a week, and 85% say that a brand’s social media presence impacts purchasing decisions. Having a steady stream of authentic, channel-specific content builds consumer trust, creates connections, and drives sales.
Be discovered by new buyers
More than 50% of consumers on social media use it for product research, often looking for additional information and peer validation in the consideration stage of the funnel. Actively posting great content is critical to turning a potential customer into a high value lifetime one.
"Cohley has allowed us to prove out TikTok as a viable social channel."
