Support your organic social presences
Engage and retain more consumers
Drive more site traffic
93% of Gen Zers shop on social media at least once a week, and 85% say that a brand’s social media presence impacts purchasing decisions. Having a steady stream of authentic, channel-specific content builds consumer trust, creates connections, and drives sales.
Be discovered by new buyers
More than 50% of consumers on social media use it for product research, often looking for additional information and peer validation in the consideration stage of the funnel. Actively posting great content is critical to turning a potential customer into a high value lifetime one.