Inclusive lingerie brand, Adore Me empowers women to embrace their uniqueness. They celebrate every women’s unique style and body type with lingerie designed for every body. Representing the everyday authentic woman within their marketing is crucial to Adore Me’s branding. As a result, leveraging UGC in creative formats that resonate authentically with their audience, like TikTok is an ever-present part of their strategy.
While Adore Me saw the value of venturing into TikTok to tap into a younger demographic, testing a new platform and generating “fun video content,” they had never ventured into the TikTok world prior to working with Cohley. They wanted to give content creators the creative freedom to express themselves with their Adore Me lingerie authentically on the platform without giving up complete creative control.