Case studiesAdore Me
Andra MelinteMarketing Team Lead
Summary
46 TikTok creators, 50+ licensed video assets — proving TikTok as a viable channel and reaching a new, younger demographic without losing creative control.
Cohley has allowed us to prove out TikTok as a viable social channel. Our team was a bit hesitant at first to give up creative control in lieu of a hot new medium, but the results were amazing. We generated 50+ authentic UGC videos on TikTok and are using it all over own social media channels.
The use case
Adore Me — an inclusive lingerie brand — used Cohley to enter TikTok for the first time, briefing TikTok-native creators on basic content requirements while letting them own creative direction. Each creator posted at least one video on their own channel plus uploaded assets for Adore Me to license and repurpose.
46TikTok creator partners
50+Video assets generated
TikTok