Get creators in-store. Put your product in the spotlight.
Support your next retail launch with content your marketing team can use—and your sales team can bring to the next retailer conversation.
Show the store. Find the shelf. Make the product familiar.
Give shoppers more than a product announcement. Creator content can show the retailer, the aisle and the product in context—then bring it into an everyday routine.
In-store discovery
Show where the product is available and how to find it.
A reason to try
Put the product's benefits into the creator's own experience.
Life after checkout
Connect the store visit to how the product gets used.
Build the campaign around your retail priorities.
Define the retail moment
Share the product, retailers, priority markets, timing and content you need.
Set the creator brief
Spell out the store visit, what to capture, key product details and posting requirements. Review applicants against your campaign criteria.
Bring the launch to life
Creators visit participating retail locations and produce content that shows your product in the shopping experience.
Put the content to work
Use approved assets across your marketing and bring retailer-specific examples into sales conversations.
Retail launches. Content that keeps working.
Koia used Cohley creator photos and videos to support retail launches at Target, Walmart, Whole Foods and 7-Eleven, then repurposed content across its digital channels.
Frequently asked questions
Planning a retail campaign? Start here.
- Can we build a campaign around a particular retailer or market?
Yes—Cohley's retail campaigns can be briefed around specific retailers and regional or national priorities. Share your target markets and locations so the team can confirm creator coverage and campaign requirements.
- Is this only for new launches?
No. Retail creator content can also support seasonal moments and products already on shelf. The brief should make clear what is available, where to find it and why shoppers should care now.
- Can we reuse the content?
Cohley campaigns include perpetual content usage rights. Your team can plan for reuse beyond the original post; specific advertising permissions and music rights should be confirmed for the intended use.
- Can Cohley help run the campaign?
Cohley offers managed services for content and influencer campaigns. Ask the team about the right level of support for your retail activation.