Case studiesWonderbelly
Darby HoganHead of Social and Community
Summary
35+ Amazon Influencer creators activated on Amazon Inspire over a 10-day Black Friday/Cyber Monday campaign — driving 6,800+ Amazon clicks plus lasting evergreen sales.
Don't sleep on this tool! This is a great way to increase brand awareness and speak directly to Amazon shoppers as they're browsing the app. Cohley makes it so easy to set up an Amazon Inspire campaign and track the metrics from the campaign itself since this is a new Amazon tool.
The use case
Wonderbelly, a wellness brand known for nostalgically flavored antacids, needed to cut through the noise during Black Friday and Cyber Monday and drive traffic to its Amazon page. Cohley activated 35+ creators registered as Amazon Influencers to post authentic videos on both Instagram and Amazon Inspire — pairing sale-driven urgency with evergreen content that kept converting well after the holiday period.
6,800Amazon clicks
Amazon.com