Free template

Instagram Reels Creative Brief Template

Use this template to assemble a creative brief for your organization’s upcoming Instagram Reels campaign.

Launch Shareworthy Instagram Reels Campaigns

Based on more than 2,000 successful campaigns on Cohley, our Instagram Reels Creative Brief Template will help you navigate the complicated process of working with creators to produce authentic, relatable, and engaging content for paid and organic Reels campaigns.

By downloading the template, you'll be able to:

  • Clearly outline the objectives of your Reels campaign
  • Provide key messaging
  • Deliver visual references and guidelines for tone and style
  • Streamline the brand-creator collaboration process
  • Increase the chances of creating high-performing Reels that drive engagement
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