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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
As a growing food and beverage brand with a lofty growth goals, Koia knew that supporting its retail launch strategy with authentic content would be important for their brand. Koia turned to Cohley to partner with Cohley Content Creators to drive awareness for retail launches while simultaneously generating co-branded content to which Koia gained the full licensed rights.
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When Koia launched direct-to-consumer on their e-commerce site in June 2020, they wanted to make sure their launch strategy was supplemented with user-generated content (both photos and videos) that could authentically convey the convenience of ordering Koia flavors right to the doors of their customers.
Koia’s Cohley campaign generated over 160 photo and video assets, which Koia was then able to repurpose for ad content to optimize ad performance with UGC.
