median images in the median Video Games category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Video Games categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Video Games categories where even the top sellers are light on content — the fastest places to stand out.
Video Games categories
Benchmarks for each Video Games category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Legacy Systemsmedian across 30 categories | 6 | 5 of 10 | 4 | 8 of 10 |
| Macmedian across 1 categories | 6 | 5 of 10 | 2 | 7 of 10 |
| Microconsolesmedian across 4 categories | 5 | 2 of 10 | 0 | 4 of 10 |
| Nintendo 3DS & 2DSmedian across 4 categories | 5 | 4 of 10 | 5 | 4 of 10 |
| Nintendo DSmedian across 1 categories | 4 | 3 of 10 | 3 | 3 of 10 |
| Nintendo Switchmedian across 3 categories | 6 | 5 of 10 | 10 | 8 of 10 |
| PCmedian across 2 categories | 6 | 6 of 10 | 4 | 8 of 10 |
| PlayStation 3median across 3 categories | 6 | 6 of 10 | 4 | 7 of 10 |
| PlayStation 4median across 4 categories | 6 | 6 of 10 | 7 | 9 of 10 |
| PlayStation Vitamedian across 1 categories | 6 | 8 of 10 | 4 | 9 of 10 |
| Sony PSPmedian across 2 categories | 3 | 7 of 10 | 3 | 2 of 10 |
| Wiimedian across 2 categories | 4 | 3 of 10 | 2 | 4 of 10 |
| Xbox 360median across 3 categories | 6 | 4 of 10 | 5 | 4 of 10 |
| Xbox Onemedian across 4 categories | 6 | 6 of 10 | 6 | 7 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.