Seed at scale. Get brand-safe content that drives awareness, discovery & retail traffic.
Finn manages creator selection, workflow, and asset checks so your team can run high-volume seeding programs without manually managing every step. Build social proof, support retail launches, and reuse approved creator content across paid and organic channels.
Seeding works. Getting usable content back at scale is the hard part.
Product seeding drives authentic content, social proof, and retail momentum. But most teams can't get enough usable content back. You ship product and hope creators post, quality varies, and brand safety gets harder to control as volume grows.
Send product and hope creators actually post
Not enough usable, on-brand content coming back
Targeting criteria drift across a program
Quality varies when requirements aren’t clear
No reliable way to protect brand safety at scale
One workflow, from creator criteria to approved posts
Finn runs your seeding program, so a single marketer can keep it always on.
Set your targeting
Define who you want: category, audience, platform, and brand-fit criteria. Your team stays in control.
Finn vets and confirms fit
Creators apply to work with you. Finn reviews every applicant against your criteria before they enter your pipeline. No proposal reviews, no rate negotiations.
Product ships
Shopify brands get automated fulfillment. For everyone else, Finn generates a clean name-and-address export, or Cohley can manage shipping for you.
Every asset is checked
AI Asset Analysis scans every photo and video against your requirements within an hour, whether it’s 10 assets or 10,000. Nothing goes live without passing.
Rights-approved, forever
Every asset comes with perpetual usage rights. Repurpose across paid and organic with no additional negotiation.
Built to seed at scale, safely
Seed at scale, safely
Finn finds, vets, and manages hundreds of creators a month against your criteria, with brand safety enforced automatically as volume goes up.
Creators apply to work with you
Inbound applications mean creators already have affinity for your brand. No cold outreach, no chasing.
Every asset checked before it posts
AI Asset Analysis reviews each asset against your requirements within an hour, so issues get caught before a creator posts.
Rights-approved UGC for paid and organic
Every asset is cleared in perpetuity. Turn creator content into a permanent, multi-channel library.
Drive traffic to Amazon and retail
Activate creators to send shoppers to Amazon, Walmart, Target, and in-store. A measurable lever on Amazon rank, not just awareness.
Get found in AI search
High-volume, on-topic creator content builds the category associations that surface your brand in AI search and discovery (GEO).
Better requirements create better checks
AI Asset Analysis works best when your requirements are specific. The clearer the requirement, the easier it is to flag an issue before a creator posts.
Requirements that work
- Product label must be legible
- Shoot in bright lighting
- No other brand logos present
- Creator must say “I’m partnering with [Brand]” in the first 3 seconds
- Must include #sponsored in the first 5 seconds
Requirements that don’t
- Shoot in a natural environment — interpretation varies
- Use correct filter insertion — AI can’t tell what “correct” means
- Make it feel authentic — subjective
Want help writing requirements? See examples in your account, or ask your CSM.
Where Product Seeding fits
New product launches
Build creator content around launch moments and retail availability.
Retail support
Drive shopper traffic to Amazon, Walmart, Target, and Sephora.
Social proof
Collect authentic posts from creators using the product in real life.
Paid-social inputs
Turn rights-approved content into paid-social assets and testing fuel.
GEO and discovery
Build the creator signal that gets your brand cited in AI search.
Always-on programs
Keep a steady stream of creator content without rebuilding the workflow each time.
Why this works at scale
- Seeding completion rate
- 90%+
- Cost per completed creator
- $35
- Time to scan every asset
- <1 hr
- Creators per quarter
- 1,000
PR seeding averages ~30%
Pay for results, not sends
AI Asset Analysis at any volume
Now table stakes on TikTok
Pricing
Simple. Pay for results, not sends.
Product Seeding
No post capPay-as-you-go. No monthly fee, no setup cost. You only pay when a post goes live.
What’s included
- Finn-managed creator vetting and pipeline
- AI Asset Analysis
- Product fulfillment logistics
- Perpetual usage rights on all content
- Performance analytics
- No post cap — creators can post across multiple channels
The $35/creator fee covers Finn’s management and asset checks. Product costs are separate. Budget based on your product’s retail value and seeding volume.
Ready to seed at scale?
Set up your first program in your account: scope creator volume, targeting, timing, and requirements, then launch when you’re ready. Want a hand? Your CSM can help you scope it.
