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Cohley celebrates 10 years of empowering the creator economy with the Creator Fund, gifting $10 Million in creator compensation in 2026.

Tom Logan avatar
Tom LoganFeb 23, 2026

Over the past decade,  we've been fortunate enough to have a front row seat to witness how creator-driven content has consistently..

  • Outperformed traditional advertising in authenticity, engagement, and ROI
  • Driven measurable business outcomes across every customer touchpoint—from awareness to conversion
  • Built competitive advantages through scale, diversity, and performance
  • Created sustainable income streams for diverse creative talent

During that time, Cohley has stood at the forefront of the creator content revolution, a dynamic force transforming how brands connect with audiences and drive growth. To celebrate Cohley’s 10th birthday, we're doubling down on our mission with an unprecedented commitment: 

In 2026, Cohley is gifting up to $10 million in creator compensation to brands and agencies who partner with us to generate authentic, high-performing content.

Our $10 million commitment represents more than financial investment—it's a declaration of belief in the creators who power modern marketing and the brands who understand their value.

For 10 years, we've been building the infrastructure, technology, and community that makes creator-brand partnerships seamless, successful, and profitable. This initiative is an investment in the next 10, and a continued commitment to the creator economy and its ability to drive explosive growth for brands. 

Terms & Conditions

Program Overview

Cohley will allocate up to $10,000,000 USD in creator compensation incentives (the “Program”) to support customer growth through renewals, expansions, and new annual commitments.

Eligibility

The Program is available to:

  • Existing customers who renew and/or expand their agreements with Cohley, and
  • Net-new customers signing their first agreement with Cohley,

provided that the agreement is:

  • An annual or multi-year (e.g., 2-year) contract, and
  • Not a pilot-only engagement.
  • Pilot agreements, short-term trials, or month-to-month arrangements are not eligible for this Program.

Incentive Structure

  • Incentives are applied in the form of creator compensation support, credits, or equivalent value, as determined by Cohley.
  • The specific offer, structure, and allocation may vary by customer and agreement.
  • All incentives are subject to availability under the $10M Program cap.

Sales & CS Discretion

The assigned Sales Representative and/or Customer Success Manager may communicate:

  • Specific incentive amounts,
  • Creator compensation details, and
  • Program mechanics directly with the brand or agency.
  • Final incentive terms must align with Cohley’s internal approval guidelines.

General Conditions

Cohley reserves the right to:

  • Modify or discontinue the Program at any time,
  • Decline participation if eligibility criteria are not met, or
  • Adjust incentives to ensure fair and consistent application across customers.

Participation in the Program does not alter standard contractual terms unless explicitly documented in a signed agreement or order form.