Meet Finn: Your AI Collaborator for Finding and Completing Creator Work
Finn is Cohley's AI agent for creators. See how it helps with Brief questions, applications, next steps, and sourcing licensed music.
Finn is Cohley's AI agent, and it now works on the creator side of the platform. You can ask it questions in plain language about the work in front of you and get help using the information available in Cohley. Before you apply, Finn can help you understand what a Brief is asking for and sharpen the application message you wrote. After you are accepted, it can help you make sense of deliverables and requirements, and point you toward Cohley's licensed music catalog. Finn does not decide who gets accepted and does not approve content. Brands do that.
TL;DR
- 🎯 Finn works inside Cohley alongside the Brief, so you can ask about the work instead of hunting through help articles.
- 📝 Before applying: clarify what a Brief is asking for, what requirements mean, and draft a clear application message.
- ✅ After acceptance: collaborate on deliverables, requirements, and music you can actually use.
- 🎵 Music is where most creators get caught. TikTok recommends its Commercial Music Library for content promoting a brand, product, or service, and once an asset is shared outside TikTok, that clearance no longer applies.
Finding a Brief is only the start
Ask a creator what makes paid brand work difficult and almost nobody says "finding it." The difficulty shows up twice, in two narrow windows.
The first is the minute before you apply. You are reading a Brief and running a private calculation. Is this for someone like me? Is the pay worth the shoot? What do these requirements actually mean? What do I write so this brand does not skip past me? You answer all of that from inference.
The second is the week after you are accepted. Now the stakes are real. You have committed. You are looking at a deliverable list and trying to work out whether "one video outside and one video inside" means two files or one file with two scenes. You are picking a song. You are wondering whether the thing you are about to upload is going to come back with edits.
Both moments happen inside a Brief that Cohley already holds the details for. The deliverables are structured. The requirements are written down. The timeline is set. The information you needed was one layer away.
That gap is what Finn is aimed at closing.
What Finn is for Creators
Finn is Cohley's AI agent. Brands have been using it inside the Cohley platform for a while, and the creator-side version is the same agent pointed at your side of the work.
You open it and ask questions in plain language. It works from the information available in Cohley, which is the difference that matters. Ask a general-purpose AI tool how to make a good UGC video and you get a competent answer about UGC videos. Ask Finn about the work in front of you and the answer is closer to your actual situation.
One thing to hold onto as you read the rest of this: the current Brief and the status shown in your account are the source of truth. Finn helps you understand them. It does not replace them.
Who this is for: any creator who has opened a Brief, felt uncertain, and applied anyway. Which is most of us.
Before you apply
Working out whether a Brief fits. Briefs carry targeting, deliverable, and timing conditions. Some are location-gated. Some want a specific platform. Product Seeding Briefs work differently again, with product rather than a rate as the main compensation. Finn can help you understand what a Brief is asking for so a mismatch costs you a question instead of an application.
Pay is part of fit, and pretending otherwise would be insulting. Read the compensation and deliverables on the current Brief directly. Finn can help explain those fields when the information is available. Deciding whether the math works is yours.
Understanding what the requirements mean. This is the one that quietly costs creators the most, so read it carefully.
AI Asset Analysis Requirements are checked against individual assets. Each file you submit is reviewed against them.
That has a consequence people miss: a requirement that only makes sense across a set of files can behave badly when each file is reviewed on its own. Something like "submit one video outside and one video inside" reads fine to a human reading the whole Brief.
You are not responsible for fixing a brand's badly written requirement. You do need to know that asset-level review is how the check works, because it changes what you put in each file rather than across the batch.
Who this is for: every creator on every Brief. If you take one thing from this article, take this.
Writing an application message that lands. Finn can help you tighten what you have written: make the relevant experience specific, cut the filler, connect your real work to what this brand is asking for.
Being direct about the limit, because it matters to your reputation and ours. This is for sharpening what is true about your work. It is not for inventing experience you do not have. Brands read applications closely and they check portfolios.
After you are accepted
Acceptance feels like the finish line. It is the start of the part with consequences.
Deliverables and deadlines. Check the current Brief for exactly what is expected, in what format, by when. Finn can help you make sense of it. Do not reconstruct it from memory three days before the deadline.
Submitting content. Uploaded assets may be checked against the applicable AI Asset Analysis Requirements. Here is the part worth knowing: what a result means, and what happens next, is not the same on every Brief type. Some Briefs route a flagged asset straight back to you with what to correct. Others hold for brand review, and an automated result is not the same as brand approval.
So follow the status and instructions shown on the Brief you are working. If a result does not make sense to you, ask through the support path available on that Brief rather than reshooting on a guess. Reshooting on a hunch is the most expensive mistake available at this stage.
Music. Its own section, below, because it earns one.
Who this is for: accepted creators, especially anyone who has had a submission come back and was not sure why.
The music problem is not a Cohley rule
Here is the thing almost nobody explains to creators until it has already gone wrong.
The song is right there. In your app. You have used it fifty times. Then you use it on a paid brand video and the audio disappears.
That is not arbitrary and it is not Cohley. It is licensing, and it turns on how the content is used rather than which account posts it.
TikTok describes its Commercial Music Library as a pre-cleared global library of one million songs, and recommends it for content promoting a brand, product, or service, because its licenses for music outside the CML do not cover commercial use. Meta works the same way with different furniture: access to Instagram's licensed music library and Sound Collection varies by account type.
The pattern across both: the broad catalog is licensed for personal use. Brand-linked content is commercial. Your personal account does not convert commercial content into personal content.
There is no ten-second rule. There is no thirty-second rule. Those are folklore.
Cohley's answer is a licensed music catalog you can search inside the platform, and assurance to the brand that your content contains audio from that catalog. If you get a change request asking you to pull music from Finn, it is because the brand is prioritizing music cleared for commercial use.
For the full picture, including how the analysis works, what each status means, and where platform rules stop, read How Music Compliance Works in Cohley.
Who this is for: anyone shooting video for a paid Brief. Especially anyone who has had audio muted and assumed it was a glitch.
Disclosure stays yours
If you were paid or received free product, that relationship gets disclosed. The FTC places that responsibility on the person making the endorsement, and it is specific about placement: disclosures are likely to be missed if they appear only on a profile page, at the end of a post or video, or anywhere that requires clicking MORE. Finn may help explain a Brief's instructions. It does not provide legal advice, and neither does this article. Follow the current Brief, the platform's rules, Cohley's Creator Terms and Conditions, and current FTC guidance.
What Finn can and cannot do
- Help you understand what a Brief is asking for, using the information available in CohleyAccept you into a Brief or influence which creators a brand picks
- Explain how supported parts of the platform workNegotiate your rate or change any term of a Brief
- Help you tighten an application message you wroteWrite an application that claims experience you do not have
- Help you search Cohley's licensed music catalogGrant you rights to outside audio, or guarantee a track clears every placement
- Help you make sense of requirements and next steps on a BriefApprove your content, or override a result on its own
- Explain what a Brief requires around disclosureGive you legal advice on FTC rules or copyright
- Point you to the support path when something needs a humanPost to your social accounts for you
The pattern: Finn helps reduce guesswork. Brands still decide, and you still own your work and your disclosures.
Where to start
Open Finn while you are looking at a Brief you are actually considering. The more specific your question, the more useful the answer.
Deciding whether to apply
- Does this Brief have location or platform requirements I need to meet?
- What am I delivering, and what does the Brief say about compensation?
- Walk me through this Brief's requirements one at a time.
- Which of these requirements applies to each individual file?
Applying
- Here is my application message. What is vague?
- What in my portfolio is most relevant to this Brief?
In production
- What are the deliverables and deadlines on this Brief?
- Which requirements could my current plan miss?
- Where do I find music I can use on a paid brand video?
After submitting
- What does this result on my asset mean?
- What does the Brief say happens next?
- Who do I contact if this does not look right?
Less guessing, more making
Most of what slows a creator down is not the shooting. It is the stalling.
Re-reading a Brief for the third time to check what counts as a deliverable. Applying to something you never qualified for and hearing nothing back. Reshooting because a requirement meant something other than what you assumed. Rebuilding a video from scratch because the audio came back flagged.
None of that is creative work. It is overhead, and it has been yours to absorb, mostly because nobody was in a position to answer the question at the moment you had it.
That is the part that changes. The answers sit where the work happens, so small unknowns stop turning into lost days. The point of it is fewer dead ends before you apply and fewer surprises after you submit, so more of your week goes into the work you are actually good at.
Open Finn and put it on whatever you have going right now.
FAQ
Does Finn decide whether I get accepted into a Brief?
No. Brands select creators, and they do it by reviewing what you submitted alongside your portfolio. Finn's creator-side job is helping you understand the work and sharpen your application. It has no vote in the outcome and no ability to move you forward or hold you back.
Can the brand see my conversation with Finn?
No. Your conversation with Finn is private and available only to you.
Will brands penalize me if Finn helps write my application?
Finn is built to sharpen what is already true about your work, not to fabricate experience. Use it for clarity, not invention. Brands read portfolios alongside applications, so a message that oversells tends to get found out by the brand you most wanted to work with, and can result in removal from the Cohley platform.
Why can I use a trending song on my own posts but not on a brand video?
Licensing follows how content is used, not which account posts it. Broad platform catalogs are licensed for personal use, and brand-linked content is commercial. Cohley gives you a licensed catalog to search and analyzes audio on supported assets so problems surface earlier.
My submission came back with changes needed. Did I fail?
No. It means one asset did not satisfy one requirement. What happens next depends on the Brief type, so follow the status and instructions on that Brief. If the result does not make sense to you, use the support path rather than reshooting on a guess.
Do I still have to handle FTC disclosure myself?
Yes. The FTC places disclosure responsibility on the person making the endorsement. Finn can explain what a Brief requires and where disclosure belongs, but the obligation is yours and Cohley cannot carry it for you. Read the FTC's Disclosures 101 guide once, properly.
I have applied to a lot of Briefs without getting accepted. Will Finn change that?
It can help with some of the things in your control: understanding whether you meet a Brief's conditions before applying, and making your application concrete rather than generic. It cannot make a brand choose you, and nobody should tell you otherwise.