Case studiesAgency by Curology
Irene HoUser Acquisition
Summary
Testimonial, TikTok-native UGC from on-target creators — driving a 46% drop in cost per acquisition and a 5× (500%) increase in TikTok ad spend, unlocking TikTok as a profitable channel.
Cohley has made the process of sourcing creators that fit our target demographic so much easier. We love Cohley for its user-friendly platform and the wide variety of experienced creators. The high-quality content we’ve received has helped us reach our CAC goals & prove TikTok to be a profitable acquisition channel for us.
The use case
Agency, the customized anti-aging skincare brand from the team at Curology, wanted to grow on TikTok but struggled to reach its target demographic of women 35+ with existing content. Cohley sourced creators who fit that demographic and could produce authentic, TikTok-native testimonial videos built around strong hooks and direct-response calls to action — proving TikTok as a profitable acquisition channel.
46%CPA decrease
500%Advertising scale increase
TikTok