Case studiesHyland's
Annie ChenChief Marketing Officer
Summary
Authentic UGC video reviews embedded across product, collection, and home pages — driving 3.4× higher website conversion for shoppers who engaged with the shoppable video experience.
We love partnering with Cohley and Firework, and how the two technologies seamlessly connect UGC review videos to GMV. Working with Cohley and Firework allowed us to optimize our content strategy, gather advanced conversion insights and ensure that we are delivering the best in class experience for our return customers while bringing engaging experience to new visitors”.
The use case
Hyland's, a trusted maker of natural remedies and supplements, wanted to deepen customer engagement and build trust by embedding authentic, relatable product reviews — especially video — at key purchase touchpoints. Cohley sourced high-quality UGC video reviews from real customers, then partnered with video commerce platform Firework to integrate them across Hyland's product detail, collection, and home pages, where engaged visitors converted at 3.4× the rate of those who didn't.
340%Ecom conversion rate increase
DTC