Case studiesOrangeTheory
Nate MatzellePaid Media
Summary
100+ location-specific UGC videos in six months from diverse creators — driving a 68% decrease in cost per lead on TikTok paid social.
Cohley has been instrumental in helping us achieve our customer acquisition goals. We plan to continue working with Cohley Creators to generate more content for TikTok ads, and we're excited about all the possibilities that this partnership will bring us in the future.
The use case
West Coast Fitness, a leading Orangetheory Fitness franchisee, couldn't produce enough location-specific video to feed its paid social and lower its cost per lead — in-house content reused the same people and locations and couldn't authentically capture a first-timer's experience. Cohley supplied hundreds of rights-secured UGC videos from diverse creators of all ages and fitness levels, addressing objections that Orangetheory is intimidating and highlighting promotions to drive down CPL by 68%.
68%Decrease in cost per lead
100+Location specific assets generated
TikTok