How Power Digital Cut Content Production Timelines by 75% with Cohley

Power Digital is a full-service performance marketing agency covering measurement, performance, and brand strategy for hundreds of clients across virtually every industry. As agency demands grew, Power Digital needed a way to develop lower-cost, quick-turn creative at scale — without sacrificing quality or operational efficiency. To meet this challenge, Power Digital turned to Cohley to operationalize and centralize its entire creative workflow.

Challenge

As a high-growth agency managing hundreds of client accounts, Power Digital faced mounting pressure to deliver high-quality creative assets faster and at lower cost. The team needed to build and manage a large-scale creator database, but every step of the process — from sourcing the right talent to managing content development and client feedback — was manual, fragmented, and time-intensive.

Creator sourcing alone could stretch into a weeks-long project. Content development, including the back-and-forth between creators and clients, regularly consumed two to four weeks per brief. With multiple team members required to touch each workflow, production bottlenecks were limiting the agency's ability to scale and deliver results efficiently.

Solution

Power Digital partnered with Cohley, a leading content generation platform that connects brands and agencies with creators, photographers, videographers, and vetted customers to produce engaging, authentic content at scale.

Cohley transformed every stage of Power Digital's creator workflow. Creator sourcing that once took weeks was compressed to a single day through Cohley's curated creator marketplace and intelligent matching. Content development cycles, previously spanning two to four weeks, were reduced to roughly one week thanks to Cohley's streamlined briefing, communication, and approval tools.

Critically, Power Digital was able to centralize its entire creator ecosystem within the Cohley platform. This consolidation eliminated the need for multiple disconnected tools, reduced the number of team members required per workflow, and created a repeatable, scalable process that the agency could rely on across its full client roster.

Results

By centralizing its creator operations on the Cohley platform, Power Digital achieved transformative gains in speed, efficiency, and scalability:

• 75% faster content production: Briefs that previously required two to four weeks were completed in approximately one week.
• 5x faster creator sourcing: A process that took weeks was reduced to a single day, enabling rapid campaign launches.
• Scalable creator management: Power Digital seamlessly manages a massive creator database through a single, centralized platform.
• Leaner workflows: Fewer team members are needed to manage each project, freeing up capacity for higher-value strategic work.

The partnership not only streamlined operations but also positioned Power Digital to deepen client relationships and drive stronger performance results — a direct outcome of having more time to focus on strategy rather than logistics.