Case studiesZak
Johnni GrenaaVice President of Digital Marketing, Zak
Summary
2,000+ assets and 500+ creator collaborations across the full Cohley suite — UGC, Amazon Posts, and professional photography — functioning as Zak's external creative department and lowering cost per action.
We work with Cohley across their entire suite. We use the platform to generate UGC photos and videos. We use it for Amazon Posts. We use it for professional level video and photography. Essentially, Cohley’s platform, combined with their excellent strategic support, function as our external creative department. In my experience, it’s not normal to have a vendor treat you like a partner. Everyone we work with at Cohley genuinely has our best interest at heart. They want success for us, and to me, that’s extremely important.
The use case
Zak, a 45-year leader in kids' licensed drinkware, needed to scale digital acquisition across Amazon, Target, and its own .com while ramping up paid social. Each channel demanded unique formats, so Zak used Cohley's full suite to build channel-specific Creative Briefs and generate diverse, high-performing content at scale — turning content from a weakness into a strength while keeping all-in costs low.
2,000+ Assets generated
500+Creator collaborations
Meta
TikTok
Amazon.com