median images in the median Appliances category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Appliances categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Appliances categories where even the top sellers are light on content — the fastest places to stand out.
Appliances categories
Benchmarks for each Appliances category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Garbage Disposals & Compactorsmedian across 2 categories | 8 | 7 of 10 | 7 | 10 of 10 |
| Heating, Cooling & Air Qualitymedian across 4 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Laundry Appliancesmedian across 2 categories | 7 | 10 of 10 | 6 | 10 of 10 |
| Ranges, Ovens & Cooktopsmedian across 5 categories | 7 | 6 of 10 | 4 | 9 of 10 |
| Refrigerators, Freezers & Ice Makersmedian across 3 categories | 7 | 8 of 10 | 7 | 10 of 10 |
| Vacuums & Floor Caremedian across 1 categories | 7 | 8 of 10 | 10 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.