median images in the median Musical Instruments category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Musical Instruments categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Musical Instruments categories where even the top sellers are light on content — the fastest places to stand out.
Musical Instruments categories
Benchmarks for each Musical Instruments category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Amplifiers & Effectsmedian across 3 categories | 6 | 8 of 10 | 10 | 10 of 10 |
| Band & Orchestramedian across 2 categories | 6 | 7 of 10 | 5 | 8 of 10 |
| Bass Guitarsmedian across 3 categories | 6 | 3 of 10 | 1 | 8 of 10 |
| Drums & Percussionmedian across 6 categories | 6 | 8 of 10 | 8 | 8 of 10 |
| Electronic Music, DJ & Karaokemedian across 3 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Guitarsmedian across 4 categories | 6 | 6 of 10 | 7 | 9 of 10 |
| Instrument Accessoriesmedian across 8 categories | 6 | 7 of 10 | 7 | 8 of 10 |
| Keyboards & MIDImedian across 5 categories | 6 | 7 of 10 | 3 | 8 of 10 |
| Live Sound & Stagemedian across 9 categories | 7 | 6 of 10 | 8 | 9 of 10 |
| Stringed Instrumentsmedian across 2 categories | 5 | 5 of 10 | 3 | 5 of 10 |
| Studio Recording Equipmentmedian across 12 categories | 7 | 8 of 10 | 7 | 8 of 10 |
| Ukuleles, Mandolins & Banjos | 7 | 10 of 10 | 10 | 10 of 10 |
| Wind & Woodwind Instrumentsmedian across 1 categories | 6 | 6 of 10 | 10 | 8 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.