Gallery images2
median images per top listing
Brand video2 of 10
top sellers include a brand-uploaded video
0%
Creator videos0
median creator videos per top listing
A+ Content3 of 10
top sellers use A+ (enhanced brand) content
0%
How Folk & World compares
This category's top sellers vs. the median Musical Instruments category and all benchmarked Amazon categories.
Gallery images
Folk & World
2
Musical Instruments median
6
All Amazon
6
Brand video
Folk & World
2 of 10
Musical Instruments median
7 of 10
All Amazon
7 of 10
Creator videos
Folk & World
0
Musical Instruments median
6
All Amazon
8
A+ Content
Folk & World
3 of 10
Musical Instruments median
8 of 10
All Amazon
9 of 10
What this benchmark means
- Top Folk & World listings run lighter on images than Amazon overall (median 2 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
- A+ Content is still an open lever here — only 3 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video is essentially absent from top Folk & World listings — a first-mover opportunity for any brand willing to seed creator content in this category.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 2 |
| Brand videoShare with a brand-uploaded product video | 2 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 0 |
| A+ ContentShare with A+ (enhanced brand) content | 3 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 104 |
Top sellers in Folk & World
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Shofar Horn Instrument – RAM Shofar Angels Musical Instrument (16-18, Single) 16-18 Single
- 2Dulcimer Hanger Wall Mount Hook by String Swing - Black Wanut CC01D-BW
- 3Noter for the Mountain Dulcimer
- 46 Pcs Professional Oud Risha Pick Mizrab Ud String Musical Instrument SOP-206
- 5Deluxe Noter and Pick for Mountain Dulcimer - Walnut
Frequently asked questions
- How many images do top Folk & World listings have on Amazon?
- The median top-10 best seller in Amazon's Musical Instruments > Stringed Instruments > Folk & World category has 2 gallery images (as of August 2026).
- Do best-selling Folk & World products use A+ Content?
- 3 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Folk & World listings on Amazon have?
- 2 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
- What rating do top Folk & World products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 104 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.