median images in the median Office Electronics category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Office Electronics categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Office Electronics categories where even the top sellers are light on content — the fastest places to stand out.
Office Electronics categories
Benchmarks for each Office Electronics category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Copiers | 2 | 0 of 10 | 0 | 0 of 10 |
| Document Cameras | 7 | 9 of 10 | 10 | 10 of 10 |
| Electronic Dictionaries, Thesauri & Translators | 7 | 6 of 10 | 6 | 10 of 10 |
| Electronic Organizers | 6 | 9 of 10 | 10 | 9 of 10 |
| Fax Machines | 5 | 4 of 10 | 1 | 4 of 10 |
| Other Office Equipment | 6 | 8 of 10 | 10 | 10 of 10 |
| PDAs & Handhelds | 6 | 3 of 10 | 0 | 4 of 10 |
| Point-of-Sale (POS) Equipment | 6 | 8 of 10 | 10 | 9 of 10 |
| Presentation Products | 8 | 7 of 10 | 10 | 10 of 10 |
| Printers & Accessories | 9 | 8 of 10 | 10 | 10 of 10 |
| Scanners & Accessories | 7 | 8 of 10 | 10 | 10 of 10 |
| Telephones & Accessories | 8 | 10 of 10 | 10 | 10 of 10 |
| Video Projectors & Accessories | 7 | 8 of 10 | 1 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.