median images in the median Office & School Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Office & School Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Office & School Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Office & School Supplies categories
Benchmarks for each Office & School Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Binders & Binding Systems | 6 | 5 of 10 | 10 | 9 of 10 |
| Book Covers & Book Accessories | 6 | 3 of 10 | 7 | 10 of 10 |
| Calendars, Planners & Personal Organizers | 7 | 6 of 9 | 10 | 9 of 9 |
| Carrying Cases | 8 | 7 of 10 | 10 | 9 of 10 |
| Cutting & Measuring Devices | 7 | 10 of 10 | 10 | 10 of 10 |
| Desk Accessories & Workspace Organizers | 7 | 10 of 10 | 10 | 10 of 10 |
| Education & Crafts | 6 | 9 of 10 | 10 | 10 of 10 |
| Envelopes, Mailers & Shipping Supplies | 8 | 7 of 10 | 10 | 9 of 10 |
| Forms, Recordkeeping & Money Handling | 7 | 6 of 10 | 10 | 9 of 10 |
| Labels, Indexes & Stamps | 7 | 9 of 10 | 10 | 10 of 10 |
| Office Storage Supplies | 6 | 8 of 10 | 10 | 10 of 10 |
| Paper | 7 | 6 of 10 | 10 | 10 of 10 |
| Staplers & Punches | 6 | 6 of 10 | 10 | 10 of 10 |
| Store Signs & Displays | 6 | 6 of 10 | 7 | 9 of 10 |
| Tape, Adhesives & Fasteners | 8 | 10 of 10 | 10 | 10 of 10 |
| Time Clocks & Cards | 5 | 7 of 10 | 3 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.