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Amazon Office Products: Staplers & Punches content benchmarks

Top-selling Staplers & Punches listings on Amazon have a median of 6 gallery images; 6 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video6 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Staplers & Punches compares

This category's top sellers vs. the median Office Products category and all benchmarked Amazon categories.

Gallery images

Staplers & Punches
6
Office Products median
7
All Amazon
6

Brand video

Staplers & Punches
6 of 10
Office Products median
7 of 10
All Amazon
7 of 10

Creator videos

Staplers & Punches
10
Office Products median
10
All Amazon
8

A+ Content

Staplers & Punches
10 of 10
Office Products median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Staplers & Punches — having better creator video is.
  • The leaders are entrenched — a median of 3,768 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video6 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count3,768

Top sellers in Staplers & Punches

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Swingline Stapler, 70 Sheet Capacity, Optima 70, Jam Free, Reduced Effort, Soft Grip, Metal, Silver/Black/Oran…
  2. 2Heavy Duty Stapler 210 Sheets Large Capacity Office Staplers for Desk with 4000 Staples, Black Labor Saving St…
  3. 3Heavy Duty Stapler 210 Sheets Capacity, Effortless Office School Stapler with Adjustable Stapling Width of 60m…
  4. 4Amazon Basics Office Stapler with 1000 Staples, 25 Sheet Capacity, Non-Slip, Black, Home Office 1-Pack Stapler…
  5. 5Swingline, S.F. 1 Standard Staples 1 Count

Frequently asked questions

How many images do top Staplers & Punches listings have on Amazon?
The median top-10 best seller in Amazon's Office Products > Office & School Supplies > Staplers & Punches category has 6 gallery images (as of August 2026).
Do best-selling Staplers & Punches products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Staplers & Punches listings on Amazon have?
6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Staplers & Punches products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 3,768 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.