Gallery images8
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Carrying Cases compares
This category's top sellers vs. the median Office Products category and all benchmarked Amazon categories.
Gallery images
Carrying Cases
8
Office Products median
7
All Amazon
6
Brand video
Carrying Cases
7 of 10
Office Products median
7 of 10
All Amazon
7 of 10
Creator videos
Carrying Cases
10
Office Products median
10
All Amazon
8
A+ Content
Carrying Cases
9 of 10
Office Products median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Carrying Cases is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Carrying Cases — having better creator video is.
- The leaders are entrenched — a median of 15,209 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 15,209 |
Top sellers in Carrying Cases
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomi…
- 2JanSport SuperBreak Plus Backpack Black
- 3JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Hau…
- 4The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size | Commuter Daypack, Water Repellent, L…
- 5MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scr…
Frequently asked questions
- How many images do top Carrying Cases listings have on Amazon?
- The median top-10 best seller in Amazon's Office Products > Office & School Supplies > Carrying Cases category has 8 gallery images (as of August 2026).
- Do best-selling Carrying Cases products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Carrying Cases listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Carrying Cases products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 15,209 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Office & School Supplies
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- Cutting & Measuring Devices
- Desk Accessories & Workspace Organizers
- Education & Crafts
- Envelopes, Mailers & Shipping Supplies
- Forms, Recordkeeping & Money Handling
- Labels, Indexes & Stamps
- Office Storage Supplies
- Paper
- Staplers & Punches
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.