Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Education & Crafts compares
This category's top sellers vs. the median Office Products category and all benchmarked Amazon categories.
Gallery images
Education & Crafts
6
Office Products median
7
All Amazon
6
Brand video
Education & Crafts
9 of 10
Office Products median
7 of 10
All Amazon
7 of 10
Creator videos
Education & Crafts
10
Office Products median
10
All Amazon
8
A+ Content
Education & Crafts
10 of 10
Office Products median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Education & Crafts — having better creator video is.
- The leaders are entrenched — a median of 38,215 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 38,215 |
Top sellers in Education & Crafts
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Elmer's Disappearing Purple School Glue Sticks, Washable, 6 Grams, 12 Count - Arts & Crafts, Poster, Projects,…
- 2BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors Assorted 1 Count (Pack of 5)
- 3Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eras…
- 4BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cle…
- 5Elmer's Disappearing Purple School Glue Sticks, Washable, 22 Grams, 3 Count - Poster, Vision Board, Back to Sc…
Frequently asked questions
- How many images do top Education & Crafts listings have on Amazon?
- The median top-10 best seller in Amazon's Office Products > Office & School Supplies > Education & Crafts category has 6 gallery images (as of August 2026).
- Do best-selling Education & Crafts products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Education & Crafts listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Education & Crafts products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 38,215 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Office & School Supplies
- Binders & Binding Systems
- Book Covers & Book Accessories
- Calendars, Planners & Personal Organizers
- Carrying Cases
- Cutting & Measuring Devices
- Desk Accessories & Workspace Organizers
- Envelopes, Mailers & Shipping Supplies
- Forms, Recordkeeping & Money Handling
- Labels, Indexes & Stamps
- Office Storage Supplies
- Paper
- Staplers & Punches
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.