Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Paper compares
This category's top sellers vs. the median Office Products category and all benchmarked Amazon categories.
Gallery images
Paper
7
Office Products median
7
All Amazon
6
Brand video
Paper
6 of 10
Office Products median
7 of 10
All Amazon
7 of 10
Creator videos
Paper
10
Office Products median
10
All Amazon
8
A+ Content
Paper
10 of 10
Office Products median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Paper — having better creator video is.
- The leaders are entrenched — a median of 8,319 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 8,319 |
Top sellers in Paper
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets),…
- 2HP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lb | 1 Ream Case - 500 Sheets| 92 Bright | FSC Certified |…
- 3Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Va…
- 4Amazon Basics Heavy Weight Ruled Index Cards for Studying and Note Taking, White, 3" x 5", 300 Count (Pack of…
- 5Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May…
Frequently asked questions
- How many images do top Paper listings have on Amazon?
- The median top-10 best seller in Amazon's Office Products > Office & School Supplies > Paper category has 7 gallery images (as of August 2026).
- Do best-selling Paper products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paper listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Paper products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 8,319 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Office & School Supplies
- Binders & Binding Systems
- Book Covers & Book Accessories
- Calendars, Planners & Personal Organizers
- Carrying Cases
- Cutting & Measuring Devices
- Desk Accessories & Workspace Organizers
- Education & Crafts
- Envelopes, Mailers & Shipping Supplies
- Forms, Recordkeeping & Money Handling
- Labels, Indexes & Stamps
- Office Storage Supplies
- Staplers & Punches
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.