Gallery images6
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Building Sets compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Building Sets
6
Toys & Games median
6
All Amazon
6
Brand video
Building Sets
10 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Building Sets
10
Toys & Games median
10
All Amazon
8
A+ Content
Building Sets
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Building Sets — having better creator video is.
- The leaders are entrenched — a median of 3,075 reviews at 4.9 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.9 stars |
| ReviewsMedian review count | 3,075 |
Top sellers in Building Sets
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1LEGO Classic Large Creative Brick Box 10698 Building Set, Toy Storage Solution for Home or Classrooms, Interac…
- 2LEGO Creator 3 in 1 Wild Animals: Tropical Toucan Building Toy for Kids- Jungle Building Blocks & Learning Toy…
- 3LEGO Botanicals Daisies Building Toy - Artificial Flowers Crafting Kit for Girls & Boys, Ages 9+ - Kids Room D…
- 4LEGO Botanicals Rocking Plants - Building Toy for Kids, Girls & Boys, Ages 9+ - Decor for Dorm Desk or Shelf -…
- 5LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car T…
Frequently asked questions
- How many images do top Building Sets listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Building Toys > Building Sets category has 6 gallery images (as of August 2026).
- Do best-selling Building Sets products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Building Sets listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Building Sets products have on Amazon?
- The median top seller in this category holds a 4.9-star rating across 3,075 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Building Toys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.