Gallery images5
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Dolls compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Dolls
5
Toys & Games median
6
All Amazon
6
Brand video
Dolls
3 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Dolls
5
Toys & Games median
10
All Amazon
8
A+ Content
Dolls
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 144 |
Top sellers in Dolls
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Mattel Kpop Demon Hunters HUNTR/X Rumi “Golden” Singing Doll | Wearing Removable Signature Outfit, 5 Posable…
- 2Barbie Whitney Houston Signature Collectible Doll | Wearing Purple Tank Dress, Doll Sculpted to Likeness With…
- 3Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
- 4Mattel Kpop Demon Hunters HUNTR/X Zoey Fashion Doll | Wearing “How It’s Done” Performance Look, Spirit Blades…
- 5Mattel Kpop Demon Hunters HUNTR/X Mira Fashion Doll | Wearing “How It’s Done” Performance Look, Sword Accessor…
Frequently asked questions
- How many images do top Dolls listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dolls & Accessories > Dolls category has 5 gallery images (as of August 2026).
- Do best-selling Dolls products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Dolls listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Dolls products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 144 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dolls & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.