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Benchmark your digital shelf against top sellers

Amazon Toys & Games: Board Games content benchmarks

Top-selling Board Games listings on Amazon have a median of 7 gallery images; 10 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images per top listing

Brand video10 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Board Games compares

This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.

Gallery images

Board Games
7
Toys & Games median
6
All Amazon
6

Brand video

Board Games
10 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10

Creator videos

Board Games
10
Toys & Games median
10
All Amazon
8

A+ Content

Board Games
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Board Games — having better creator video is.
  • The leaders are entrenched — a median of 14,905 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings7
Brand videoShare with a brand-uploaded product video10 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count14,905

Top sellers in Board Games

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
  2. 2Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & U…
  3. 3Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
  4. 4Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
  5. 5Let's Go Fishin' Game by Pressman - The Original Fast-Action Fishing Game!, 1-4 players

Frequently asked questions

How many images do top Board Games listings have on Amazon?
The median top-10 best seller in Amazon's Toys & Games > Games & Accessories > Board Games category has 7 gallery images (as of August 2026).
Do best-selling Board Games products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Board Games listings on Amazon have?
10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Board Games products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 14,905 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.