Gallery images7
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Plush Figures compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Plush Figures
7
Toys & Games median
6
All Amazon
6
Brand video
Plush Figures
10 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Plush Figures
10
Toys & Games median
10
All Amazon
8
A+ Content
Plush Figures
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Plush Figures — having better creator video is.
- The leaders are entrenched — a median of 1,387 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 1,387 |
Top sellers in Plush Figures
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 13-Inch Water-Activated Surprise Toys 2-Pack | Global Trend Toy Provides Fun Surprise Unboxing and Collectabili…
- 2POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, P…
- 3Aurora Palm Pals 5.5" Happy B'Day Cake Adorable Plush | Bean-filled understuffed bodies with collectible perso…
- 4Ms. Rachel Speak & Sing Doll, 16-Inch Interactive Toy with Sounds
- 5Aurora Palm Pals 5" Tike Pencil Adorable Plush | Bean-filled understuffed bodies with collectible personalitie…
Frequently asked questions
- How many images do top Plush Figures listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Stuffed Animals & Plush Toys > Plush Figures category has 7 gallery images (as of August 2026).
- Do best-selling Plush Figures products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Plush Figures listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Plush Figures products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 1,387 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Stuffed Animals & Plush Toys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.