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Amazon Appliances: Refrigerators content benchmarks

Top-selling Refrigerators listings on Amazon have a median of 7 gallery images; 8 of 10 include a brand video; the median listing carries 2 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images7

median images per top listing

Brand video8 of 10

top sellers include a brand-uploaded video

0%
Creator videos2

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Refrigerators compares

This category's top sellers vs. the median Appliances category and all benchmarked Amazon categories.

Gallery images

Refrigerators
7
Appliances median
7
All Amazon
6

Brand video

Refrigerators
8 of 10
Appliances median
8 of 10
All Amazon
7 of 10

Creator videos

Refrigerators
2
Appliances median
7
All Amazon
8

A+ Content

Refrigerators
10 of 10
Appliances median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings7
Brand videoShare with a brand-uploaded product video8 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos2
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.2 stars
ReviewsMedian review count212

Top sellers in Refrigerators

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge | 5 Adjustable Thermostat, Large Capacity, R…
  2. 22.9 Cu.Ft Mini Fridge with Freezer, Compact Double Door Refrigerator | with 7-Level Cooling, Energy Saving, Lo…
  3. 32.4 Cu.Ft Small Refrigerator with Freezer Dorm Mini Fridge Removable Plastic Shelves Ideal for Home, Office,Do…
  4. 4Apartment 7.1 Cu.Ft Refrigerator with Bottom Freezer Silver | Office Fridge with Bottom Freezer, Large Capacit…
  5. 5US-Based Merchant - W10503278 Factory Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag Kit…

Frequently asked questions

How many images do top Refrigerators listings have on Amazon?
The median top-10 best seller in Amazon's Appliances > Refrigerators, Freezers & Ice Makers > Refrigerators category has 7 gallery images (as of August 2026).
Do best-selling Refrigerators products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Refrigerators listings on Amazon have?
8 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
What rating do top Refrigerators products have on Amazon?
The median top seller in this category holds a 4.2-star rating across 212 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.