Gallery images6
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Baby Boys compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Baby Boys
6
Baby median
7
All Amazon
6
Brand video
Baby Boys
4 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Baby Boys
10
Baby median
10
All Amazon
8
A+ Content
Baby Boys
10 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Baby Boys — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 14,422 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 14,422 |
Top sellers in Baby Boys
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Comfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100%…
- 2MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pac…
- 3Gerber Baby Boys & Girls 8-Pack Short Sleeve Onesies Bodysuits 0-3 Months Solid White
- 4Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20''x10'' Extra Soft and Absorbent Baby…
- 5HIPHOP PANDA Large 100% Cotton Muslin Baby Burp Cloths - Reinforced Edges | 20 x 10 In Pre-Washed Ultra Absorb…
Frequently asked questions
- How many images do top Baby Boys listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Apparel & Accessories > Baby Boys category has 6 gallery images (as of August 2026).
- Do best-selling Baby Boys products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Baby Boys listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Baby Boys products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 14,422 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Apparel & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.