Gallery images7
median images in the median Baby category
Brand video8 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers using A+ Content, median category
0%
Most content-saturated
Baby categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Baby categories where even the top sellers are light on content — the fastest places to stand out.
Baby categories
Benchmarks for each Baby category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Activity & Entertainmentmedian across 5 categories | 7 | 9 of 10 | 10 | 9 of 10 |
| Apparel & Accessoriesmedian across 2 categories | 6 | 3 of 10 | 10 | 10 of 10 |
| Baby Caremedian across 4 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Baby Stationerymedian across 3 categories | 6 | 2 of 10 | 2 | 5 of 10 |
| Diaperingmedian across 11 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Feedingmedian across 8 categories | 8 | 9 of 10 | 10 | 10 of 10 |
| Giftsmedian across 5 categories | 8 | 7 of 10 | 10 | 9 of 10 |
| Nurserymedian across 4 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Potty Trainingmedian across 4 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Pregnancy & Maternitymedian across 1 categories | 8 | 3 of 10 | 0 | 6 of 10 |
| Safetymedian across 5 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Travel Gearmedian across 4 categories | 7 | 10 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.