Gallery images7
median images in the median Safety category
Brand video8 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers using A+ Content, median category
0%
Safety categories
Benchmarks for each Safety category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bathroom Safety | 7 | 8 of 10 | 10 | 10 of 10 |
| Cabinet Locks & Straps | 8 | 10 of 10 | 10 | 10 of 10 |
| Harnesses & Leashes | 6 | 8 of 10 | 10 | 10 of 10 |
| Kitchen Safety | 7 | 7 of 10 | 10 | 9 of 10 |
| Monitors | 8 | 7 of 10 | 10 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.