Gallery images7
median images in the median Baby Care category
Brand video9 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers using A+ Content, median category
0%
Baby Care categories
Benchmarks for each Baby Care category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bathing | 7 | 8 of 10 | 10 | 10 of 10 |
| Grooming | 8 | 10 of 10 | 10 | 10 of 10 |
| Health | 7 | 7 of 10 | 10 | 7 of 10 |
| Pacifiers, Teethers & Teething Relief | 7 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.