Gallery images7
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Health compares
This category's top sellers vs. the median Baby category and all benchmarked Amazon categories.
Gallery images
Health
7
Baby median
7
All Amazon
6
Brand video
Health
7 of 10
Baby median
8 of 10
All Amazon
7 of 10
Creator videos
Health
10
Baby median
10
All Amazon
8
A+ Content
Health
7 of 10
Baby median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Health — having better creator video is.
- The leaders are entrenched — a median of 13,090 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 13,090 |
Top sellers in Health
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Hello Bello Baby Shampoo & Body Wash, Soothing Soft Lavender Scent, 10oz Soft Lavender 10 Fl Oz (Pack of 1)
- 2Hello Bello Baby Bubble Bath, Soothing Soft Lavender Scent, 10oz Soft Lavender 10 Ounce (Pack of 1)
- 3Hello Bello Baby Shampoo & Body Wash, Gentle Fragrance Free, 10oz 10 Fl Oz (Pack of 1)
- 4No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer | 1s Fast Reading, Fever Alarm, Si…
- 5MYLICON Gas Relief Drops for Infants and Babies, Dye Free Formula, 1 Fl Oz. | Gentle simethicone drops relieve…
Frequently asked questions
- How many images do top Health listings have on Amazon?
- The median top-10 best seller in Amazon's Baby > Baby Care > Health category has 7 gallery images (as of August 2026).
- Do best-selling Health products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Health listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Health products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 13,090 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.